Ameritrade Izone and Sogoinvest are two discount brokerages that I have accounts with. Both offer very low commissions, and this makes them very good candidates for investors who prefer to invest in ETFs rather than mutual funds. I compare these two brokerages because to me, they are good substitute products for each other. The following is the comparison table based on the factors that are important to me:

It is difficult to decide at this point which is better, especially when Sogoinvest is very new and still improving on its offering; although I must say that I am not particularly thrilled with Sogoinvest’s ACH and margin interest accruing timeline. I have already written comments about these in my previous Sogoinvest experience posts [1] [2].




[...] I added a post comparing Sogoinvest with Ameritrade Izone HERE. [...]
Pingback by Sogoinvest experience update « Indexfundfan’s blog — August 29, 2006 @ 3:53 pm
Very nice comparison! I found this page via the FatWallet forums.
Do you have a post where you do the same comparison for ALL brokers?
-Mike
Comment by Mike — September 9, 2006 @ 8:36 pm
Thanks Mike. I only compare these two brokers though because I have actual experiences with them.
Comment by indexfundfan — September 9, 2006 @ 11:49 pm
[...] I added a post comparing Sogoinvest with Ameritrade Izone HERE. [...]
Pingback by Indexfundfan @ Indextown » Sogoinvest experience update — September 13, 2006 @ 12:15 pm